Jen Kelly is founder and CEO of New Initiatives Marketing (NIM), a company focused on the implementation and execution of marketing strategies. Some call it marketing project management, other clients refer to them as “quarterbacking all our marketing stuff.”
In 2015, NIM brought to market a Twitter content service called Nimble Quotes. This service posts inspirational quotes to your Twitter account as if you tweeted them yourself. Quotes get an enormous amount of engagement on social media are a great icebreaker helping small business owners and brands to start conversations with potential supporters and clients. The service has early support from TEDxWomen, GroYourBiz, the Canadian Association of Marketing Professionals and Communitech – a technology accelerator.
Prior to starting her company, Jen spent 17 years in the marketing departments at big brands such as the Financial Times UK, Siemens and Motorola. Jen brings a marketing generalist point of view to help her clients successfully execute their strategies.
